A white paper is a cross between a magazine article and a corporate brochure. Most clients want to read the educational magazine article part of the white paper to find out the solutions to their problems but the persuasive brochure part of the white paper does its job too, and convinces the readers to buy the product or use the service.
How can the answer be improved? You can likely write an entire blog post based on each section of your white paper. This gives you the opportunity to drill deeper into each specific point.
Plus, if you link back to your white paper in each post, you can direct more attention toward it. Writing a white paper is not the same as writing a blog. You need to use a business writing style and be fairly descriptive.
You will probably end up writing at least ten pages to make your point. Set up a great intro. Be captivating. You want to catch people right off the bat with your introduction. In this post, well explore how to write a white paper, with a focus on governmental, technical, and business white papers. Common White Paper Elements.
The term white paper was originally used as a label for official government reports. These government reports generally described a problem and then offered the solution. A white paper typically includes the following sections: Title: Grab your readers attention by choosing a title that communicates the problem and solution (note: do not use the product title in order to avoid the impression of a hard sell).