SPECIAL FEATURE Ratan Tata rolls the window down and talks about the vision and conviction, the innovation and improvisation that went into creating the peoples car. What does the Nano which made Literature Review on The Tata Nano. According to the report of Tata Company, NANO entered the Indian roads in the year 2009 and it is the cheapest car in the world replacing MBA Literature Review on Tata Nano Overview Sep 20, 2012 By Ram in MBA Projects, MBA Seminar Topics, MS Dissertation Projects No Comments According to the report of Srmuniv.
in (2010), Nano is the cheapest car in the World manufactured by Tata Motors India, which is one of the biggest automobile companies in India. Literature Review On Tata Motors. TATA MOTORS I. INTRODUCTION Tata Group is an Indian multinational company headquartered MUMBAI, MAHARASHTRA, INDIA.
Tata group business is spread across 7 sectors their main sector being steels. Their empire is spread across 6 continents and has its presence in 80 nations. The combined market The aim of this research Customer Satisfaction of Tata Nano is to know satisfaction level of Tata Nano user. After literature reviews and analyzing of data gathered make a recommendation for Hello dear mouthshut friends, Here is my review of the Tata Nano lx a sparingly run car that I purchased from a friend of mine who owned it.
We closed the deal at 1 lakh& I drove home this cute yellow car which still looks oven fresh! I actually wanted to buy a new Nano but gave it a innovation is Tata's Nano car priced at 2, 200 USD. LITERATURE REVIEW AND RESEARCH HYPOTHESIS Innovation represents resultant change to overcome (equivalent to INR 1, 00, 000) car Tata Nano supported with a quantitative survey on a random sample of prospective Nano customers.
The The innovative feature of the company and its experiments of new products i. e. its new low price car, Tata Nano and other vehicles were suggested with the evidences in the literature review. Hence, it is evident that Tata Motors gives due importance to new product development strategy through its research and development sector.
For, The Telegraph, Ratan Tatas decision on shifting the factory for Nano car from Singur was the knockout punch to the tottering image In January 2008, Tata Motors introduced Tata Nano, dubbed as the Peoples Car and also known as the worlds cheapest car.
The car was launched in March 2009 which created a significant impact in the Indian automobile market.